Looking back on connections in 2022

Employee connection and engagement were hot topics, as trends like quick and quiet quitting entered the chat, offsite gatherings returned, and and studies about the importance of friendship at work dominated headlines. This influx of research validated something that our customers and community have known for a while: the relationships we have at work are critical to building trust, bridging distances, enabling cross-functional collaboration, creating space for innovation, and minimizing regrettable attrition.

In 2022, Donut helped create millions of new connections, bringing people together with care, consistency, and creativity. We’re proud to share the last year in review!

What we saw

78% of current Donut users think their company fosters a sense of belonging, compared to only 57% of non-Donut users.

Connection is business-critical. Donut makes it happen 🍩

New research shows that when people are more connected, they report 101% more professional growth, while the benefit for organizations looks like 32% higher overall ratings on Glassdoor, and a 14x increase in the likelihood of being a Best Place to Work (via Forbes).

Did you know?

💜 78% of current Donut users think their company fosters a sense of belonging, compared to only 57% of non-Donut users. 💛 Try Donut for free
Affinity-based connections have never been more important

Affinity-based connections have never been more important

In 2021, we recognized that people wanted to be connected around what they have in common, and built new features to make it even easier to find "your people"—leading into new kinds of connections in 2022. We saw a meaningful uptick in interest-based channels, from bookclub to fishing, and from Peloton to fantasy football.

Did you know?

🎮 Gaming was this year's most popular interest-based channel type, including video games, board games, chess, and more! ♟️ Learn more about creating social, fun connection
Celebrating what matters, together

Celebrating what matters, together

Connecting around big moments energizes people and engages teams. That's why this year, we released our newest product: Donut Celebrations. Celebrations lets teammates celebrate major milestones like birthdays, work anniversaries, and other important days, and enjoy their shared history and accomplishments as a team.

Did you know?

🥳 Positive rituals like celebrations are linked to psychological safety, growth mindsets, increased focus, improved motivation, elevated problem solving and more 🎈 Explore Celebrations
Your team, your way

Your team, your way

After connecting over 10+ million people across more than 20,000 teams, we know that each team's unique differences are magic ✨. Whether you connect by riffing on inside jokes, recognizing teammates' accomplishments, or refreshing tried-and-true conversation starters as the team grows, we're continuously building new Donut features and functionality to spark conversations as distinctive and dynamic as your team.

Did you know?

💬 This recognition-focused topic dominated conversations in 2022: "Who pushed outside their comfort zone and deserves a shoutout?" 🏆 Try our Weekly Wins template with your team

It's all about connection.

“Being a fully remote team, Donut keeps our team members continually engaged and connected. We love how easy it is for us to touch base and celebrate each other's milestones, no matter where we are in the world!”
Roxanne Janiczek Roxanne Janiczek
Yembo, Director of People Operations
“I can't imagine how our team would have fared if we didn't have Donut as a part of our Slack experience. We are thankful to have had Donut to keep us connected, learning about and encouraging one another when times got tough.”
Angie Hawkins Angie Hawkins
Stanford University, Associate Director of Educational Programs

Connect more in 2023

Add to Slack