Build a culture of recognition that drives performance

Donut keeps recognition where your team already works: in Slack. That means it’s easy to send a Shoutout or thank-you in the moment — no new tools and no added friction, just authentic ways to show appreciation that your team will actually use.

Great recognition is specific and timely. Donut makes it easy to tie Shoutouts to rewards that matter. From custom swag to small-but-meaningful perks, you decide what’s right for your team.

Shoutouts can bring attention to meaningful contributions — like team-first behavior, extra effort, or behind-the-scenes impact. With Donut, you can reinforce those habits, repeat them, and scale recognition across your team.

Recognition isn’t only for hitting KPIs or achieving big goals. Donut helps you honor birthdays, work anniversaries, and holidays automatically — right in Slack. Set your milestones once, sync your data, and let Donut take care of the rest.